CSR services | Aastic Media

Aastic CSR envisages to bring together companies, donor organizations and high net worth individuals to collaborate with non-governmental organizations (NGOs) and social enterprises to confluence and generate ideas to create social impact under Corporate Social responsibility.

Aastic CSR offers strategic advisory, capability building and implementation support services to companies, foundations and individual donors. Our Corporate Social Responsibility (CSR) advisory practice helps companies conceptualize and implement initiatives to achieve their business objectives while addressing pressing social issues.

How can we help you?

AASTIC CSR provides a wide range of CSR related services which can be executed independently of or in combination with, each other. We offer clients the option of deciding exactly how much the company involves itself with social initiatives – from a light-touch approach to an intensive involvement.

Our service engagements involve a high amount of customization based on the client’s need and we often offer related services connected with those mentioned below, though not specifically listed. For example, in addition to the services listed below, we offer corporates the ability to create online social awards campaigns on www.samhita.org, where we invite online applications from NGOs and select NGOs based on criteria that may be mentioned by the client.

Setting up your corporate foundation

Define vision, mission and funding strategy of the foundation
Advise on legal and governance structure
Define investment strategy, investment criteria and pre-and post investment process
Advise on how to effectively leverage corporate assets (employee expertise, distribution channels, company infrastructure, etc.)
Structure monitoring and reporting criteria and process

Managing corporate philanthropy / social initiatives

Choose social initiatives that will :
- Enhance your reputation and build goodwill
- Appeal to your employees
- Create a powerful social impact
Select credible and strong NGO partners, and/or, if required service providers
Coordinate the implementation of programs through NGO partners / service providers
Facilitate cash and in-kind donations, leverage your technical expertise, facilities and distribution channels to support the selected causes
Track, measure and report outcomes and impact

Cause related marketing

Identify a cause that is a natural extension of your business and the chosen product / service
Select appropriate NGOs as partners
Conceptualize a campaign that is simple, impactful and successfully engages your customers
Implement and publicize the campaign in collaboration with NGO partners
Provide receipts, reports and feedback to all those engaged in the campaign

Corporate social marketing

Identify a cause that leverages your company’s core business, employee interests and marketing strategy
Select credible, knowledgeable NGOs as partners
Develop, implement and publicize the campaign in collaboration with the NGO partners
Track, measure and report the outcomes of the campaign

Employee volunteering

Define the employee engagement strategy
Perform needs assessment that takes into account management priorities, employee competencies and interests, budget, etc.
Select NGOs and/or projects
Structure and facilitate volunteering activities
Conduct NGO and employee satisfaction surveys to measure efficacy of engagement

Payroll giving

Conduct employee survey to understand giving preferences
Coordinate pooling of funds with the HR/ Accounts department
Provide 80 G receipts and annual reports on usage of funds

Our services

We understand that each organization has different motivations for undertaking corporate social responsibility (CSR) initiatives. We are here to ensure that you receive the advice and support that is best suited to your needs. Our CSR services are completely customized to your requirements. We can help you conceptualize, implement and measure effective social marketing and cause marketing campaigns, employee and customer engagement initiatives as well as purely philanthropic projects.

Our services span the life-cycle of CSR projects and include:

Advisory services

Conceptualizing CSR strategy and defining CSR philosophy and objectives
Recommending causes or social initiatives that complement your corporate mandate
Conducting a stakeholder needs assessment and recommending initiatives that leverage your expertise and meet your stakeholder’s expectations
Drafting a blueprint for executing your CSR strategy
Evaluating internal process and making recommendations to align them with your CSR objectives

Planning services

Conceptualizing your CSR projects
Preparing an implementation roadmap and budgets
Selecting NGO or implementation partners
Defining processes and reporting framework to measure outcomes

Implementation services

Training the NGO staff to execute your CSR mandate
Bridging the resourcing and expertise gaps
Coordinating the entire CSR project by engaging with all stakeholders
Monitoring and evaluation support